Born in Minneapolis, Day had a flair for fashion. Inspired by photographs of his grandpa in zoot suits, a true fashionista was formed! Day went to school with Prince Rogers Nelson and sang in Prince's first band Grand Central. Prince grew as an artist and so did the opportunity around him. The Time was originally created as Prince's alterego to be seen as the cool, street wise funk band contrasting Prince's more soulful R&B sound. After looking at several lead vocalists, Prince wanted someone with mad talent so he cast his high school friendthe funky, the fabulous Morris Day. Soon after, Morris Day and the Time were cast in Purple Rain which captured the exploding Minneapolis music scene at its peak.
Morris Day burst onto the public scene with the group’s self titled album, The Time, which included “Get It Up,” “Cool,” and “Girl.” Soon after the world was introduced the prolific Minneapolis music marvel, the group went on to record three more albums, including What Time Is It? (featuring the hits “777-9311,” “Wild and Loose,” “Walk,” and “Gigolos Get Lonely Too”) and Ice Cream Castle, (which included the hit “Jungle Love”). After three albums Morris Day launched his solo career, releasing three albums: The Color of Success, Daydreaming, and Guaranteed. Combined sales of Morris Day’s solo work and The Time is in excess of 10 million units.